Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Depending on the business type, goals, or where the business is at in its business lifecycle, the efforts may vary. It is important to work with a marketing team that understands your goals and knows how to create a comprehensive strategy to be able to identify the most profitable channels.

Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.

Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract new visitors, which will hopefully turn into new customers.

Most of our services are six-month and twelve-month packages that are offered at discounted rates for extended service periods. However, we also do offer monthly packages. We insist on six-month/twelve-month packages because of the intense preparation and research it takes to get a campaign up and running and positioned to be successful. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization. The further a digital marketing campaign gets from commencement the more successful the campaign will be. Why? Because we get the opportunity to optimize the campaign based on real market data AND platforms optimize utilizing machine learning and AI capabilities to drive better marketing performance.

A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.

A marketing playbook is a comprehensive document or guide that outlines the strategies, tactics, and best practices for marketing your brand and services. It serves as a reference manual for both you, as the client, and your marketing team to standardize the framework for executing marketing activities.

It’s a way to ensure that the work you’re doing and the work your marketing team is doing align well. Together, you’ll identify your objectives, target audience, messaging and positioning, channels and tactics, content strategy, campaign execution, KPIs, and brand guidelines. Essentially, a marketing playbook ensures brand consistency and strategic communication.

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

There have been a fair share of privacy changes to digital marketing in the last several years. It’s important for businesses to maintain effective digital marketing while respecting user privacy and building stronger relationships with customers. Respecting user privacy starts with collecting data directly from your customers in a first-party manner. Be upfront with your customers about how their data is collected and used. We also recommend using analytics tools that are designed to work without tracking users across sites.

There’s a wide variety of ways to ensure you don’t fall behind on Google’s algorithm changes – follow reputable newsletters like Search Engine Land and Neil Patel. Most importantly, though, you want a website that performs well for users and delivers the information that they’re looking for. As long as you stay on top of that, your rankings should continue to grow.