Search Engine Optimization
Why is SEO
Still So Important?
Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether finding a landscaping service or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.
3.5 billion searches are made every day on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.
By partnering with an SEO provider, you have a full team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.
OUR APPROACH
Transparent Process
that We Follow
We utilize a methodology which allows us to build a robust campaign framework that provides value for your business. It is built around the following processes
we take the time to understand your business needs, demands and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterwards, we identify your key performance indicators (KPIs), determine your conversion path and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose and goals.
which covers competitive benchmarking, in-depth site audit, site analytics review and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies and link building tactics. We utilize the analytics results in formulating the best approach for your SEO.
your marketing gaps & opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.
we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO company also leverages a multiple channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.
with our SEO company, we set up a tracking system that allows us to monitor your online progress and understand the impact of your SEO campaign. We monitor and analyze your analytics, keyword rankings and KPI. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). By monitoring your SEO efforts, we gain actionable insights and improve your optimization strategies.
regular consultations and monthly reports with your project managers to keep you up-to-date with your campaign progress. During our consultation, we present a comprehensive report that provides an overview of your site performance. This includes your KPI trends, overall traffic and ranking. Every month, we create a new 90-day roadmap, so you know exactly how your campaign is doing and what to expect.
we continuously adjust our optimization strategies based on the latest algorithm updates and market trends. Search engines are dynamically changing and industry demands are continuously evolving. As such, we take a proactive approach to ensure your website ranks high on search results. Trust our SEO team to make the necessary adjustments and keep you informed of your campaign progress at all times.
TESTIMONIALS
Real Feedback
from Real People
Our traffic has increased by 64% since they’ve worked on our site and they got multiple keywords we were ranking poorly for up to the first page. In fact, our keywords have improved by an average of 56 positions during our time with FI. Some of the content they have created for us has amassed over 200 shares via social media. I highly recommend their SEO as they have made a great difference to our business and have been professional to communicate with too.
I’m very pleased to write a few encouraging words about the service offered by FI. When we came to FI a year ago, we were desperate. We’d paid for four useless campaigns, spending $2000 per month with very little conversion and no growth. Once we approached FI they assigned Simon and then David who took the time out to understand our business. They completely rewrote all the ads and within a month you could see the results.
FI set themselves apart as they are ethical SEOs in a very grey world. They are transparent, they are credible and above all very knowledgeable. They practice high-level strategic marketing along with detailed link earning and technical SEO. I wouldn’t trust anyone else to work on Household Capital.
FI have been a fantastic asset to our online marketing strategy. Over a few years of poorly managed SEO, Dejan were able to come on-board and turn our website ranking around. Great reporting processes and contact from our campaign manager and outreach team. We will continue to use the services of Dejan for many years to come!
FREQUENTLY ASKED QUESTIONS
You Can Find
All Of ThemHere
SEO is the process of optimizing your website to appeal to search engines and users. SEO helps you rank higher in search engine results pages (SERPs) and find more users who would be interested in your business.
SERPs are the pages that Google shows whenever a user enters a query into the search bar. There are many different parts of the SERPs to target.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
SEO works by incorporating different strategies that target search engine algorithms. Google, for example, uses over 200 factors to rank websites. SEO helps you target those different factors to the best of your ability and gives your site a better chance at ranking for keywords.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
It can take anywhere from six months to a year to start seeing SEO results as long as you don’t stop your SEO efforts. Since SEO is an ongoing process, you should think of it as an investment. You put in a lot of work and budget upfront to get your site up to speed, and then you can see more revenue return over time.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
A Google penalty (manual action) is a negative consequence inflicted on a website based on Google’s search algorithm. If you don’t meet Google’s standards, you will get penalized, which negatively affects your website and its rankings.
Any company with a website needs SEO to rank and give your users an enjoyable experience. Even if your goal isn’t ranking (even though it should be), you can use SEO optimizations to create a useful, interactive website that helps users learn more about your company and products.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
Yes. If you have a website for your company and you want to convert searchers, you must optimize your website for search engine algorithms.
Any company with a website needs SEO to rank and give your users an enjoyable experience. Even if your goal isn’t ranking (even though it should be), you can use SEO optimizations to create a useful, interactive website that helps users learn more about your company and products.
Of course we can! We offer multiple levels of audits. Our basic SEO audit offers insights into your optimization and website performance. It gives us the opportunity to take a look under the hood and better understand what may be holding your site back. We also offer a more in-depth analysis that dives much deeper into the quality of your optimization. This higher level audit benefits clients who have been doing SEO for a while and are looking to implement a more advanced strategy.
Google’s algorithm is not public information, but SEO experts have studied what works and doesn’t over the years to help users create sites that rank well.
Yes! Our SEO team focuses on optimizing your website for all major search engines. Google remains the dominant search engine in most countries, but there are several other search engines that account for a good portion of organic traffic across the internet. Some of the most popular search engines include: Google, Bing, Yahoo, Baidu, Yandex, Ask and DuckDuckGo.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
We use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Ahrefs, Moz, and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
Definitely—our SEO team is well-versed in the nuances of Google Business profile (GBP), formerly known as Google My Business. We can set up and optimize your Business Profile with all accurate and relevant information to help gain exposure for your business in the local search results and Google Maps.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.
REASONABLE & AFFORDABLE
Choose The Right Plan
For Your Business
At FUTURE INGRESS, we offer a variety of SEO services to help your business grow. Our flexible SEO packages are focused on building a strong foundation for your online success, offering countless ways to reach your target customers—wherever they are searching. When working with us as your SEO service provider, you can choose which SEO plan is right for your business and digital marketing objectives. Our comprehensive SEO services work to fit any need and budget–from basic SEO campaigns all the way up to advanced custom SEO strategies designed to maximize your online presence. Explore our affordable SEO services and packages below and find out how we can help grow your business through search engine optimization.