Google Ads
Google Search Ads
The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services.
Google Display Ads
As mentioned above, you can also run display campaigns which appear on the Google Display Network—an extensive collection of outside, third-party websites that have agreed to serve Google ads. Google Display ads can be in text, image, video, or rich media format, and can be targeted differently—such as through audiences and remarketing.
Google Shopping Ads
Google shopping ads appear on both the regular SERP and in the shopping tab. These ads operate differently from regular search ads since you can’t target keywords. Instead, you maintain a detailed catalog of your products and Google will match them to searches. You can, however, tell Google which keywords you don’t want your ads to appear for.
YouTube Ads
Since Google owns it, YouTube advertising is done through Google Ads. You can create video, text, or display ads that appear during and before videos and elsewhere on the platform. YouTube ad targeting operates similarly to display targeting.
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